There is a lot going on this year in matters of branding and design, enterprises, and big companies are coming up with new content, designs, or maybe rebranding or image “refresh”. However, this is something other types of organizations rarely try.
Having an attractive image and nice content is not something that only companies and enterprises should do, this is also important when it comes to churches, Ministries, and Organizations. This is the reason why we want to share with you some 2021 trends for you to get inspired and consider them when creating brand identity and content.
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Remember people want to see you on social media or maybe your website, but they want to know about your organization, the story, the vision, testimonials, and more, so do not be afraid to be real and post organic content. It is true we live in a digital world, but we still want to feel the warmth of interaction.
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Soft colors are definitely a trend that brands have embraced since last year, and it is still having an impact. Do not get us wrong, bright colors are always a great option depending on the type of project they represent, however, soft and pastel colors give a nice and fresh touch to the designs. Pastel colors are peaceful and light; they represent neutrality and create a feeling of calmness and sophistication. Depending on what you want to transmit, we recommend you playing and experimenting with these colors.
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People are tired of the lockdown, facemasks, disinfection, restrictions and more, we all need to feel a real experience and that does not only come through touch, but through really caring and paying attention to someone’s needs, in order to be able to take action and be able to help.
Now for Churches and Ministries is not enough to have nice social media with nice pictures and messages. People now need a close and human experience, a community that truly cares, they want to feel loved, important, and meaningful in the places they are serving or working (even from distance).
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Yes, it is true that everybody is talking about geometric patterns, but we could not avoid mentioning it because they truly give a nice touch to designs today. This does not mean that you have to use them all the time or that you need to use geometric patterns only, however, it would be nice to include them occasionally in your social media or website design.
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There is a lot going on in terms of branding and design today, but it is always a good idea to keep it simple because that will never be outdated or old-fashioned. Actually, there is no way to go wrong when choosing simplicity and big companies are the best example of that.
We hope this information inspires you to create something fresh and innovative for your projects! Remember we are here to help you, please feel free to reach out to us anytime you want.
Also, we want to share with you this free ebook "Keys for the Digital Transformation of your Church".
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