When it comes to marketing, we need to be excellent not perfect, so it is okay to make a few mistakes occasionally. However, those mistakes can be avoided and that should always be our focus, avoiding mistakes as much as possible.
We want to help you identify some marketing mistakes that are very common nowadays. This way, you will be able to see if anything of this happening in your Church or Organization. In case you find out there are one or more of these mistakes, you can take action in order to make the needed corrections to continue walking to excellence.
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In today’s digital world, it is not good to have an outdated website. When people visit your website they want to find useful information and create a connection, if you do not update your website often people will notice. With this, we do not mean that you need to update your website every single day, but you need to make sure all content in it is up to date and also that you are adding content at least every week.
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Like it or not social media is the biggest influence today. If you do not use social media at least a few times a week, people may think you are not currently active or that you are not what they are looking for because people love to use social media as a confirmation before making the decision to visit any place, church or organization.
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If you are used to sending massive emails to the people on your subscription list, stop now! That is the easiest way to be marked as spam.
Let’s be honest, nobody likes brands or organizations that send a bunch of emails randomly. There are many great ways to avoid that, we mention 3 below:
• Segment your subscription list, so you can send each group of people the type of content they are interested in.
• Review your content to make sure it is not too long for an email, this way people will read till the end in a couple of minutes.
• Try sending an email once or twice a week to your community, this way you will not be filling their inbox and they will expect to receive more of your content.
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Marketing results do not show immediately, but if you are constant and do things well, you will have amazing results.
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The more content you share, the easier people will get connected. However, you need to pay attention to the type of content you produce. What do you have to offer? Why should people follow you, visit your website or place? What can they learn from you? You need to start giving people relevant content that helps them learn and stay tuned to your social media.
If this article helped you identify mistakes inside your Church or Organization, and because of what you learned today, you are willing to make meaningful changes, we have achieved our goal. We want to lead and boost churches and organizations to their best and it all begins with the willingness to embrace changes.
If you want to learn more, about digital marketing make sure to read this article "A guide to Digital Marketing".
If you consider you need extra help, please do not hesitate to contact us, we will be more than happy to help you.
Have a nice day!
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