What design should your website have to differentiate from the others?

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Brands will need to increase their creative update rate

The pandemic has caused most of us to live a large portion of our lives online. As a result, we spend more time on our phones than before COVID, and we are more susceptible to ad fatigue at faster speeds. We are not just talking about millennials or Gen Z, who are known to be obsessed with the screen. A Canadian study on the impact of COVID on families reported an increase in screen time of 74% for mothers and 61% for fathers.

As the competition for online attention continues to grow throughout 2021 and beyond, we predict that digital marketers will have no choice but to update creativity more frequently.

Demand for ad illustrations and animations will increase

We think the "less is more", and illustration approach will be even more pronounced. Simple illustrations will gain intricate details and complex animations. To make illustration and animation more scalable, we predict that we will also see:

 ● Simple color palettes

● Flat icons

● Creative fonts

● Scarce detail

● Bold letters

Assign colors to emotions and use the color contrast

Your brain associates some colors with certain emotions. Warm colors like red and yellow are more likely to inspire action, while cool colors like green, blue, and purple make people feel calm. In a survey, 85% of people cite color as the main reason for buying.

Color contrast can also help draw attention to a particular section of a page or ad.

Adapt your page with a design accessible to all

In the US, one in four people lives with a disability. If you're not designing with accessibility in mind, you may be excluding a large portion of your audience.

Remember that accessible design benefits everyone. For the visually impaired, color contrast can make or break your ability to see. To check the feasibility of your color contrast for the text against the background or the subtitles of a video, use the WebAIM Color Contrast Checker.

Optimize the website for all formats

When you design for the web, you should also design for mobile devices. According to Facebook, people spend, on average, 1.7 seconds with content on mobile compared to 2.5 seconds on desktop. Most online searches are from mobile devices, and that trend will not stop, so it is time to adapt.