Digital marketing is a strategy based on different media and resources to communicate a brand's message to its audience and create real business opportunities via the internet.
However, one of the most common mistakes many companies make (regardless of their trajectory or size) is investing too much effort, time, and money in a single channel waiting for it to generate the maximum return. Social media is just one part of the strategy, and its role is to distribute a brand’s content, humanize it and increase the audience engagement, but you shouldn't just focus on them.
A few days ago, WhatsApp, Facebook, and Instagram had a worldwide failure and for about 7 hours entrepreneurs and business people did not have any connection with their audiences, and this helped determine a very important factor: do not develop your business depending exclusively on another, in this case of a social network. Since these can fall, or worse, suddenly change their policies and affect the entire sales and communication process that, with a lot of effort, you have built.
We are sure that when this unfortunate event occurred many entrepreneurs and executives asked themselves the following question: what do we do now? Of course, sales were paralyzed and they were unable to communicate with the audience, so they were worried.
In this article, we are going to explore the results you can achieve with a Digital Marketing strategy integrated with multiple channels and without depending on third partners such as social networks. How to do it? Read the following points that will surely help you:
Social networks are a viable part of a business and marketing strategy, and they often work best when integrated with a website. This plugin can turn leads into actual customers and generate traffic on both platforms.
From now and on keep in mind that social networks, by themselves, are not enough to bring the results that companies demand. That is why it is important to include social media as part of a comprehensive and integrated strategy for Digital Marketing, which includes other approaches such as SEO, SEM, Email Marketing, and, of course, Content Marketing for social media.
Last but not least, in case you need help or advice, at Vertical Link we are ready to guide you and help you boost your business to the next level.
Contact us now!
