Tips to make your website more attractive

When it comes to image, keep it simple!

The simpler, the better. Make sure you have nice fonts with the right size.  Also, with the guide and help of a designer, select the right colors (a color palette) for your website. This is very important because you want your website to represent you or your brand correctly, so you need to make sure to have a nice color palette because colors impact people in many ways.

Have you ever felt uncomfortable by the color of a room or space you entered to? The same thing happens with the colors you select for your website. If the they are too bright/dark, strong, shiny, or maybe they just do not look good together, the audience may get the wrong concept about your brand and dislike it just because of the colors.

Also, have visuals around your website. Select a nice variety of pictures that represent your work, include some videos or testimonials, this will increase your engagement rate and it will boost your audience’s confidence in order to start working with you or hire your services.

Functional and easy to explore

Make sure your website is easy to understand and follow, in that way, your audience can find the information they need or just check your entire website without getting lost or confused. You need to have a navigation bar with all buttons, call to actions (CTAs), or options well specified and working, because the best way to keep your audience engaged or connected is making it easy for them to find the information they want and need in just a few clicks.

Page speed

Let’s be honest, nobody likes waiting for slow pages. You can have a great website, but if it is too slow, this can be a powerful reason for your audience to lose interest and look for another option. You can avoid this by checking your page’s speed using Google Page Speed Insights, which is a free tool that analyzes your website (mobile and desktop version) and provides the information you can use to improve its speed.

Good content and great grammar

 Keep in mind people visit your website to find the information they need and some content of their interest, so you need to make sure you keep your site updated and useful. The content must be brief and interesting, easy to comprehend. If you offer any services, you can add content based on your experience in order to motivate your potential customers to start working with you.

Also, you cannot forget about having great grammar and spelling, because it shows how professional and caring you are with details. If your website has grammar or spelling mistakes, you need to know it will make you look unprofessional in front of your audience and you are going to lose some potential customers, for sure. Please do not take the importance of good grammar for granted, and before you publish your website, make sure it was proofread properly.

There is another suggestion we did not mention above, but we want to tell you about it now. Last but not least, you need to get some help. Please, keep in mind that you are going to need some professional help in order to develop an amazing website. We definitely gave you a few great tips that will for sure help you have your website updated and running, but you don’t have to do all of that by yourself. You will probably need a web developer, designers, and maybe a market expert to help you boost your brand. Do not hesitate to seek help to accomplish a successful website with great results.  Remember that you can go further if you have the appropriate professional support and we are here to help you. We are experts in website design & development!

If you want to find more about the 2021 Website Trends download our free ebook here.