Advertising is very important to announce social work, although the target of the churches is not to enrich themselves through these actions, it is necessary to spread them so that others know what they are doing and join in blessing more lives. This is why today the demand for the church is to appropriate advertising and the tools to execute it, since it is a key element to grow and develop ministries.
As known, churches infuse spiritual, moral, and ethical principles based on God’s word, but how can they get beyond the local area if they don’t need technology? Why not taking the specific technological tools and adapt them to the message of Jesus to be more effective and fulfill their goals?
Undoubtedly, we reiterate how important it is that churches and ministries use tools to promote face-to-face and virtual, regular services, evangelistic days, concerts, Christian education, missions, among others, losing fears and breaking paradigms on the use of new forms of communication.
Large technology companies have taken advantage of the need to advertise, and in the specific case of Google in 2000, it created its advertising platform Google Adwords, which today is the main source of income for this leading company.