Four Marketing Techniques every Brand should know

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It is one of the most powerful ways of marketing today because we all know the impact social media has had in the last years. It is a great idea boosting your best and most interacted posts with Instagram and Facebook publicity, it is simple to use, accepts multiple payment methods, it reaches all kind of audience, and it allows you to create marketing campaigns from $1 and on, so almost all kind of business (even the smallest ones) can use these platforms to promote their products or services.

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This way of marketing is ignored by many business owners but it is very effective. Videos can influence the purchases of hundreds of users. A how-to video or a product review video, for instance, can be what a possible client needs in order to be convinced to buy an item or hire a service. 

On the other hand, many people avoid using video marketing because they believe they need a producer or invest a lot of money; however, there are many tools available today to edit your own videos to create amazing clips. If you have a smartphone with a camera, you can create video content for your business. 

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Everybody likes to win a free service or gift product, so giveaways are a great option to grow on social media at a low cost. Many big companies use this marketing strategy to keep their growth at a constant rate. To create a successful giveaway we would recommend you applying some tips:

• Define the goals of the giveaway or contest campaign

• Target the audience

• Set a budget or amount of money you want to spend

• Choose the type of giveaway

• Set the rules (according to the platform you will use) Monitor the process to reach the goals

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You can have your current loyal customers be your best marketing campaign by using a referral program. For instance, you can offer your clients a reward or prize if someone contacts you on their behalf. Additionally, you can record testimonial videos of your customers’ experience with your service or product.

Remember that as customers, we all pay attention to the testimonies or experiences of others because we need to see how things worked for someone else before hiring a service or buying a product.