Web design trends 2021-2022 that you should keep in mind

This pandemic has made people migrate to new consumer habits. One of the most striking has been the change from the physical to the digital. Many people have started buying online or consume more digital material, instead of resorting to physical stores. This has caused brands to shake up and improve their digital presence in order not to be left behind.

Today, more than 4 billion people use the internet and more than 5 billion searches per day only on Google. Some studies have shown that 85% of clients search online before buying a product or hiring a service. If customers look for you in line (and they will), then you want them to find your website online, at the same time as having your social networks.

Websites are a brand's business card, and they don't just work as your online home or the base for all virtual operations, but also help you increase sales and business opportunities. However, having an online presence, either on a website, social media, etc. It is not as simple as creating a 'Facebook Page' or 'Instagram Profile', it must be well planned, and if you don't have a strategy, you won't see great results. We want to show you some important aspects that you should keep in mind when creating a website:

Design: The impression you give to customers can keep them on the page and know your business or abandon it and turn to a competitor.

Pay attention to all the details, especially the color, structure, and fonts, this set of tools is an opportunity to differentiate your business from others and it will help keep leads on the page. Recreate dynamic designs with micro-interactions, where the user and the design interact, creating an engaging and engaging experience. This can be achieved by animations of elements in the design, making it appear “alive”. This trend is focused on the small details.

Personalization: One of the trends in design that has taken the most force in these last months is the personalization of the user experience. Offering a better experience tailored to your customers, you can avoid or reduce friction points and distractions during the shopping process as it is part of human nature feel important.

Relevant information: The users should have access to quickly updated contact information, a phone number or contact number, email address, physical address, business hours, between other contact ways, either in an information section or in the header or footer of the page. Make it easy for users to contact you!

Content: All content and important information should be separated into simple "pieces" to facilitate most people's reading style. The best choice is to use short paragraphs, how-to headings, bullets, highlighting points (illustrations, photos, graphics, and captions), and if you want to provide more content and information about topics of interest, we recommend that you have a blog area to facilitate readers understand the context of the page.

People are used to consuming content online, and they are capable of scanning in the website what catches their attention and discard what does not, instead of reading all the texts. Moreover, our eyes have become used to analyze the information of our interest. So the comfort on the website is a trend because it helps the user in this task of "Scan" in search of specific information.

Call to action button: The main objective of your website is to make your visitors do something, it could buy a service or product from you, subscribe to your newsletter, share posts on social media, schedule a free meeting, etc, this is called a 'call to action'. Successful CTAs are generally a striking color that contrasts with the rest of the page so that the eye is immediately directed towards them.

Mobile devices' friendly: Most online searches are done from mobile devices and that trend will not stop. Studies have shown that 85% of people think that a company's mobile website should be as good as a desktop. A website shouldn't just be meant to look good from the computer, it must be able to adapt properly to any other device. The use of the telephone has gained prominence "for everything". So much so that many designers have changed the approach, starting with the design for these first, and thus offer better interaction between the client and the brand from mobile devices.

SEO (Search Engine Optimization): SEO or search optimization increases the visibility of your website so that your potential customers and clients can find your online page in the top positions of search engines. SEO goes hand in hand with good quality content. If your website does not have good content, SEO will do nothing for you.

Reviews section: For many customers, an online review is as good as a personal recommendation, and they are more likely to buy from websites with good reviews. Remember to show the satisfaction of your customers to people who visit your page because it could make them decide whether to buy or not from you.

We can use many website trends for our website, but all of them have something in common: Comfort. Making more comfortable designs, easy to use, smartly adding elements is the future of web design.

You need to pay attention to these details to have an efficient website that boosts your brand and makes it attractive to your customers. The best option will always be to go hand in hand with an expert on the subject, someone who can help you exploit the best of your brand or services. Do not let the lack of a professional website diminish the potential to reach your audience.

We can help you optimize or create your website in a professional way.

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It is important for us that you obtain valuable information for your website and that is why we have prepared this free ebook "2021 Trends for a Successful Website".".