Social Networks: powerful allies of businesses

Social networks were created to transmit messages and interests that satisfy the human being’s need to communicate and stay in contact with others. They are made up of virtual communities, groups of people who have the same interests, and make them known through these channels. As entrepreneurs or owners of a business idea, it is necessary to listen to that voice that comes from online groups because they are part of the public we want to reach.

So what should a company that does not have an online presence yet nor does it have social networks do in order to chat with its consumers and at the same time boost its business? Here you will find four steps on how to take advantage of technology to place your product within the reach of users and obtain your company’s growth.

1.- Choose the social network that fits your company.

Choosing the social network that suits your company has to do with exploring which is the most used by your target, common interests, sex and the average age of the people that consume the product you offer, and then create your virtual community. It is important to know that you will not always have only one network where you have a massive audience because as technology evolves, new tools emerge to explore and attract potential customers.

2.- Create value strategies

In both the offline and online world, strategies are essential for marketing. The momentum of your sales will largely depend on it. A strategy is a general planning that includes: definition of the product or service, selection of images and themes that will support the strategy, distribution of content according to the social network you will use, planning of schedules and publication dates, monitoring, and evaluation of the results.

3.- Talk with the audience

Entering a virtual community requires conversation, knowing yourself, and making you known. So it is recommended that you take the time to introduce yourself and be aware of the needs of your audience. Make this online time enjoyable, interesting, and fun with a positive attitude that keeps your audience comfortable. Even if you are the leader of the community, remember to participate in it to humanize it.

4.- Work as a team

Every work plan requires effective tools to obtain positive results, digital marketing is not the exception. Form a team with professionals and not only of your brand, but also specialists in marketing, corporate image, social networks, computing, among others, who will provide the necessary value to your communities and your followers.

On another hand, to boost your company you must know the trends that will dominate digital marketing. This year they are located as a trend:

A.- Chatbots: programmed responses that will direct the user through the journey of your product or service, when you are offline.

B.- Non-intrusive advertising: suggested advertising as topics of interest to the user.

C.- Video Marketing: audiovisual promotions at the beginning or end of a video.

D.- Augmented reality: augmented reality videos are gaining acceptance, therefore they will be maintained for years to come.

E.- Real-time content: content that provides immediate responses to audiences, such as Stories, among others, continue to gain value.

F.- Whatsapp Marketing: Millions of people preferred to access their social networks through mobile devices, which is why more and more companies offer their phone numbers to also interact with their audience on this social network.

To finish, we want to emphasize that technology places your product or service within the reach of users, do not miss the opportunity to be known by an audience that is looking for what you offer. Use the potential of social networks to grow your company and leave it up to experts on how to do it. Become a winner and develop your business in the upcoming months. Let’s do it!

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