Marketing campaign trends 2022 for you to succeed in social media

The rules of the game change very quickly on these platforms and you have to be informed about any trends so that you can use them in your social media strategy and be successful after each campaign.

Now, consumers are in charge of your brand more than ever before. They want more personalized content, faster service and better experiences when purchasing your product or service provided that everything is immediate. The pandemic has accelerated the era of the consumer. If you want your brand to stand out from many others, you must listen and respond to consumers’ demands in order to create successful marketing campaigns.

Learn about the best trends to create successful campaigns on your social media:

• Boost your brand through videos

Videos help to learn more about a product or a service as they show details and experiences. They also offer a higher ROI (return on investment) and increase the organic traffic that your social media receives and you can redirect it to the website.

Creativity has no limits, so here are some ideas that you can use according to your kind of consumer:

• Tutorials
• FAQs or frequently asked questions
• Before and after
• Unboxing and product tests
• Behind the scenes of your brand
• 
  

Do not forget that vertical and subtitled content can attract more users.

• Influencers´ marketing will be strengthened

During the pandemic, many "daily influencers" appeared, such as micro-influencers and nano-influencers, who shared less scripted and more spontaneous content on their social media.

Therefore, during this period many people trusted influencers more than brands that offered traditional advertising. For this reason, influencers´ marketing is a solid way to explore in 2022.

• Personalize your ads

In this new era of trends and news, the user will create content, targeted and personalized ads on social media platforms, email marketing and retargeting campaigns in search engine to enhance the consumer´s experience.

· Redirect your users from social media to the web

In recent years, social platforms have been working really hard in order to create new and automatic purchase experiences, where users can purchase products or services just by clicking.

If users prefer to purchase your products through Instagram or any other social media, why shouldn´t you allow them to do so?

However, if you have a well-organized and functional website, it will allow you to optimize some processes. For example, if you include tools such as chatbots and payment mechanisms, you will be able to operate 24/7 in an automated way. This is something that social media does not allow to do.

Today, the world around us is constantly changing. Sometimes we think that digital platforms could be deductible or logical but they are likely to change the rules even though you are not aware of it.

So if you want your digital campaigns to stand out in this flow of advertising and information, you must put consumers at the center of every piece of content, strategy or campaign this year. Connection is the key element that you can see through these trends included in this blog.

Use any of these trends in your social media strategy and analyze the results to check if the practices that you have learned work or not. Remember that in Vertical Link we are willing to advise you expertly so that your products or services are successful on social media.