How to sell on Instagram 2021

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Your business profile will be your business card on Instagram. Also, having this type of account will offer you free business features that you need to have a successful account.

Click here and you will find Instagram’s guide to set up your account successfully. Please, keep in mind that some restrictions apply, it depends on the country you are from, make sure to check that up on Instagram’s website for you to be able to avoid inconveniences.

In case you already have an Instagram profile, here are the steps for you to switch it into a Business Account.

1. Go to your Instagram profile and tap the three horizontal lines in the upper right corner.

2. Then, go to Settings and Account.

3. Tap Switch to Professional Account and then select Business.  

4. Once you have done it, you will be able to add details to your profile (like contact information and business category).

5. To finish tap “Done” after you have added all your details.

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Instagram is a social media platform that focuses on visuals. If you want to sell, you should have products that have a strong visual appeal or aesthetic, make sure all pictures and designs are high-quality. In addition, it is very important to have short but meaningful captions and descriptions of the items because people want to know information about the product in a simple way, in case you need to add all the specs we highly recommend you to do it in pictures instead of the caption.

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It is not only about posting your products; you need to have amazing visuals but also engaging content. People now look for product review reels or images, before and after pictures, how-to images or short videos, testimonials, 1 min audio clips with nice images, etc. Think about how you could use these to create nice content for your business.

Most people check Instagram to look for content they care about, and to interact with brands, so make sure to like/answer comments, this is a nice way to show your audience you care about them and that you have great customer service. 

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This is one of the simplest ways to promote your business and products online. It is a great system that is suitable for big or small companies, it allows users to run advertising campaigns from $1 and on, depending on the days it lasts, you decide how much you would like to pay with your campaign. There’s no excuse not to have your business being advertised on Instagram!