A Guide to Digital marketing

Like any other type of marketing, digital marketing is a way to connect with potential customers. However, what truly makes the difference is that most actions in digital marketing take place online. Some studies have shown that 85% of customers search online before buying a product or hiring a service, this is the reason why you should consider starting to use digital marketing as your way to connect with your potential clients.

There are many different ways to do digital marketing, but we like to keep it simple, so here we are sharing with you the 5 components you need to take into consideration in order to easily start doing digital marketing.

Connect with your customers

Interaction is the key to connect with people, so you need to interact with your customer to connect with them. If you get to connect with your customers, you are going to develop an emotional connection that will make the customers love your service and keep choosing it.

Communicate with your audience, receive their feedback, provide information and content of interest for them, and with time you will see amazing results and a strong community that supports your brand and services.

Have your own website

Websites are the identification cards of brands and the center of a company’s online presence. Not having a website makes your brand look unreliable, so if you want your business to be successful in today's digital world, you must have your own website.



A website can be used to accomplish many marketing strategies to help your business grow. The web has a more effective reach than other forms of advertising since can advertise your business on the web on social media sites, conferences, advertising shows, and more. Having your own website will definitely give you great opportunities you should not miss out on.

Social Networks

The popularity of social networking sites has increased rapidly and significantly in recent years. Social media provides many types of services and benefits to users, such as helping them connect with new people around the world, share their opinions and interests with others, and keep users in touch with old friends, colleagues, and family. Social networking also has a professional field for brands and companies since there are amazing job and business opportunities.



Search Engine



It is mainly used for improving a website's ranking by providing the most used or most relevant results. You can use a search engine program in order to find the most relevant keywords that can be used to develop your website’s content in order to increase the number of visits your site receives.



Email marketing

As there are other marketing strategies that are evolved, a common question people ask is: “Is email marketing still important?” Let me tell you it is, if you create a strong email marketing campaign it will help you connect with a target audience in a personalized and affordable way. Email marketing also provides the opportunity to stay in contact with your customers and reach them in real-time since most people nowadays use emails.